Rich traditions, proud history

We have always made simplicity and offering low cost funeral and creation services our top priorities and are honored to serve you since 2000.



Informed Choice is a separate business started by the Cress family in response to the small, but significant number of families interested in simplified funeral services. We operate with a lower fee structure by starting with discounted services and product choices, while requesting payment at the time of services. This combination of simplicity and dignified care promises funeral expenses well below traditional funeral home prices.

Local, family-owned funeral and cremation alternative serving Madison and Dane County, Wisconsin since 2000.