About Us

Serving Families Since 2000

Informed Choice is a funeral provider specializing in a wide selection of affordable funeral services and products. We offer guaranteed lowest cost funeral and cremation services since 2000.

Informed Choice believes that it has an obligation to provide every client-family with a fairly priced funeral that truly commemorates the life of the deceased in accordance with the family’s wishes. At Informed Choice, we believe that the true value of a funeral lies not in the cost or style of the casket, but in the opportunity for the friends and family who share in the loss to express their love, respect and grief.


Meet the people who treat your family like family.


Check out where we are located and discover our outstanding amenities.


Read how Informed Choice began, and our journey to become who we are today.


See what our community says about our service, and submit your own review.

Local, family-owned funeral and cremation alternative serving Madison and Dane County, Wisconsin since 2000.